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[av_heading heading=’About Us’ tag=’h3′ style=’blockquote modern-quote modern-centered’ size=’50’ subheading_active=’subheading_below’ subheading_size=’18’ padding=’0′ color=’custom-color-heading’ custom_font=’#f9f500′ av_uid=’av-13fl8s’]
CHAMPS Goal is to build the BIGGEST Franchise in the World for helping kids and young people live a life full of confidence and inspiration.
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CHAMPS Academy is built on the strong principles of confidence, empowerment and life-skills with over 35 years collective experience of the co-founders Annette Du Bois and Ian Fox.
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The origins of CHAMPS Academy began in the year 2000 when it was primarily offered as solution to stop and prevent Bullying (it was then called “Bully-Coach”) but as the years passed more and more parents looked for confidence and life-skills based coaching, CHAMPS Academy evolved to where it is today.
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Annette Du Bois is the co-founder of CHAMPS Academy with over 15 years coaching experience and a well-respected Self-Confidence and Life-Skills expert specialising in Kids and Teens with problems and challenges in these key development areas.

She’s an author and inspirational speaker with many impressive talks under her belt including speaking at the only TEDx ED event held in Europe in 2016. She’s also appeared on Radio 4’s Womans Hour and on Sky News.

She’s also a chosen keynote speaker at the Boarding Schools Association (BSA) organised events and the Venus Award Winning Influential Woman 2016. As well as being the only ‘Confidence Expert’ to be sought by Sky TV as an ambassador for their well-publicised Sky Academy.

Annette continues to expand her vision for the CHAMPS brand to become a household name in self-confidence and life-skills coaching for kids and teens. To serve parents and their children from all backgrounds, social circles and cultures to live their lives to the full and to create lasting change and transformation.

Originally Annette created the ‘Bully-Coach’ system and offered Bullying solutions and coaching to Kids, Parents and Schools. Annette soon learned the real issue that triggered bullying stemmed from a lack of confidence and communication skills and then further developed a complete Kids Confidence Building and Life Skills Solution what is today known as CHAMPS Academy.
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“Looking back, my purpose or path in life was set before me at a young age when I was bullied at primary school, being excluded by frenemies, meanies and haters! I guess I was a weak target because of my lack of confidence and ever-changing body fluctuations.” Says Annette

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Annette during her Bully Coach days.

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“I was diagnosed at 4 with an over-active thyroid, quite rare at such a young age and whilst not physically impaired, regular monitoring and forever adapting medication meant one moment I was really slim, the next really large. It was decided for me to have 80% of the thyroid removed, with great success. Although a decision to clip the scar at the time left me with a permanent raised scar, which back then massively affected my self-esteem and only amplified the echoes of the bullies in my head.

My young adult life was a constant drive of trying to prove myself to others, looking for acceptance and approval. After I was made redundant twice in quick succession, the big question presented itself… ‘what do I really want to be doing in life?’

I’d always been intrigued by the power of the mind and how this affects behaviour, actions and emotions and felt compelled to help other young people not have to suffer at the hands of bullies like I did.” Says Annette.

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Annette is also a total advocate of Children learning Mindfulness techniques to manage stress and together with partner Ian Fox created a powerful program called ‘TransforMind’ a specifically designed program that works for kids all ages. In fact she is the co-founder of The Mindfulness Meditation Zone website, which has helped thousands of kids and adults worldwide.

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Article on Mindfulness in Newspaper (click/tap to enlarge).

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Annette speaking in front of high-level members of the Boarding Schools Association.

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But CHAMPS Academy goes way beyond just helping kids and teens with their mental wellbeing… it’s the total solution for the issues that kids and young people suffer from today, and will help improve, enhance, create, overcome, develop:

  • More Self Confidence
  • Improved Communication Skills
  • Developing Respect and Character
  • Resilience To Overcome Tough Situations
  • Achievement and Success Strategies
  • Making New Friends
  • Making Decisions Easier
  • Handling Peer Pressure
  • Developing Self-Motivation
  • Getting Better Results At School
  • Managing Negative Emotions
  • Making Appropriate Choices
  • Control Social Media Anxiety/Dependence
  • Finds Solutions and Problem Solving
  • Avoiding Over Stimulation with Technology
  • Handling Disappointment and Rejection
  • Relaxation Techniques and Happiness Strategies
  • Increasing Mental Well-Being
  • Overcome Shyness
  • Tackling Nerves
  • Being More Creative
  • Manage Exam or School Work Pressures
  • Improve Relationships with Parents
  • Change Body Image Issues
  • Increase Self-Worth
  • Think for Themselves
  • Suicidal Thoughts
  • Self Harm

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“Having trained as a Life Coach including NLP, Mindfulness and Practical Psychology I realised it was about empowering the individual to be all they can be and not take on the ‘victim mentality’ that projects weakness to others. CHAMPS Academy was launched and offers one of the most effective and practical Confidence and Life-Skills Coaching systems available anywhere today. The formulated and proactive kids confidence coaching system for maximum and rapid results, without the need for counselling or therapy.” Says Annette

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Annette is married to Ian and together they share a deep desire to make a HUGE difference in the world through CHAMPS Academy.

Watch or Listen to some of Annette’s media appearance here>>
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Watch more Videos from Annette>>
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Ian is the co-founder of CHAMPS an author and is currently working on his new book about Mindfulness, TEDx Speaker, he brings invaluable experience and expertise to the CHAMPS Academy Franchise with his background in executive coaching, personal development, hands-on business experience and Franchise success.

Ian’s priorities are to achieve rapid and sustainable growth and heightened profitability for CHAMPS Academy and its Franchisees. Delivering first-rate support to Franchises is an essential part of the service and value driven ethos Ian provides, as well as continuing to help Annette create coaching programs and packages that parents/schools and organisations demand and above all NEED.

Ian has a vast depth of experience in NLP, Hypnotherapy, Personal Development Training, Mentoring and Coaching. He’s taught thousands of people for over 25 years how to change their lives and overcome their limiting beliefs and thoughts. Ian’s achieved the highest levels of success in business with a career spanning well over 2 decades. Amongst his many skills, Ian excels at Martial Arts where he’s received entry into the Martial Arts Hall of Fame. Ian’s also appeared on TV many times and you may have heard him on the Jeremy Vine Show on BBC Radio 2.
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Ian with Jeremy Vine after appearing on his Radio 2 Show.

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Read more about Ian Fox>>
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